Brand Philosophy

I am committed to building a brand that conveys the following four key messages; purpose, value, appreciation and collaboration:

  1. To create jewelry that is emotionally charged and based on real life experiences.
  2. To maintain handcrafted jewelry that is artistic, detailed and visually stimulating.
  3. To continuously embrace, incorporate, and celebrate changing cultural identities that is reflected in my brand and products.
  4. To uphold our continuous collaboration with members, customers, and artists in my community.